The Media Buyer will be responsible for launching and scaling campaigns outside of traditional advertising strategies, such as those commonly used on Facebook and Adwords. This will include platforms such as DSP’s, Native and POP.
This performance marketer will work in a team with a Designer, Content Writer and Campaign Manager. He/she will report directly to the Head of Growth.
Be responsible for paid platforms outside of traditional Google and Facebook, such as Native, Display, Pops.
Identify and scale new traffic sources, introducing additional channels of Revenue for the company
Work with ad-networks to setup performance deals (pay per install, pay per lead)
Scaling existing channels using growth (non-traditional) strategies
A/B Testing of deployed growth strategies.
Building out independent acquisition funnels within growth strategies
Drive testing of the new platforms and ad-types across all digital platforms
Drive implementation of latest marketing automation technology (pLTV bidding, audience integrations, attribution modeling, predictive budget allocations).
Ensure effective use of audience data, making sure performance campaigns are targeted to the highest value audiences
Minimum 3 years of solid hands-on digital user acquisition experience
Expertise on programmatic media buying
Global digital acquisition experience is must
Proven record of highly professional experience on DSP (Doubleclick Bid Manager, The Trading Desk, Mediamath), RTB, various mobile publishers are must
Strong record of scaling user growth whilst managing acquisition cost
KPI-driven background, understanding and excelling in all key acquisition KPIs such as CAC/LTV/ROI
Experienced in analytics, advertising technologies and platforms such as Google Analytics, Facebook Ads and more
Programming knowledge/mindset is a plus