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Exness Global Limited

Google Search Team Lead

CY Digital Department – Limassol, Limassol
Department CY Digital Department
Employment Type Full-Time (CY)
Minimum Experience Experienced

This is a hands on management role and reports directly to our Head of Digital.

The team leader will be responsible for campaign conceptualisation and execution on Google. Driving new customer acquisitions at a positive ROI. This directly supports the digital acquisitions teams primary KPI of acquiring new customers at a positive ROI.

The Google team lead is responsible for the overall success of his channel. Ensuring best practices are followed by all team members.

 

Responsibilities:

  • Be responsible for global Google acquisition team: Planning, setup, day-to-day optimisation and reporting

  • Responsible for all Google products, including Display, UAC, Search, Gmail, Native.

  • Basic tracking and pixel setup and troubleshooting

  • Google overall strategies and country focus set to achieve goals and KPI’s set by Head of Digital Acquisitions

  • Retargeting and audience segmentation strategies

  • Provide and ensure Google best practices are followed for landing page, creative and ad-copies

  • Ensure accurate tracking and reporting of Google

  • Drive utilisation and testing of Google’s latest advertising solutions

  • Drive implementation of latest marketing automation technology for Google  (pLTV bidding, audience integrations, attribution modeling, predictive budget allocations).

  • Performance analysis and budget recommendations

  • Leverage internal/external data and analytics to conceptualise, build and deliver effective campaigns through Google

  • Partner with engineering, IT and other departments to deliver the right message at the right time to the right customers for a frictionless experience

  • Lead and drive A/B, multivariate and other initiatives to optimize performance

Requirements:

  • 3-5 years of solid hands-on digital user acquisition experience

  • Experience with Google Analytics and Data Studio is a major plus

  • Good understanding of Google Stack, including DCM, GTM and GA

  • Excellent understanding of ad-tracking and running ROI driven campaigns

  • Strong record of scaling user growth whilst managing acquisition cost

  • Programming knowledge/mindset is a plus

We offer:  

  • Official employment in accordance with the laws of Cyprus and the EU, including the registration of family members

  • Medical insurance for employees and family members

  • Corporate Mini Cooper CountryMan S for all relocated employees

  • Relocation package (visa, tickets, corporate flat for 1 month)

  • Сompany fitness center for employees and their spouses

  • English and Greek language classes

  • Kindergarten/school compensation program

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  • Location
    Limassol, Limassol
  • Department
    CY Digital Department
  • Employment Type
    Full-Time (CY)
  • Minimum Experience
    Experienced
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