This is a hands on management role and reports directly to our Head of Digital.
The team leader will be responsible for campaign conceptualisation and execution on Google. Driving new customer acquisitions at a positive ROI. This directly supports the digital acquisitions teams primary KPI of acquiring new customers at a positive ROI.
The Google team lead is responsible for the overall success of his channel. Ensuring best practices are followed by all team members.
Be responsible for global Google acquisition team: Planning, setup, day-to-day optimisation and reporting
Responsible for all Google products, including Display, UAC, Search, Gmail, Native.
Basic tracking and pixel setup and troubleshooting
Google overall strategies and country focus set to achieve goals and KPI’s set by Head of Digital Acquisitions
Retargeting and audience segmentation strategies
Provide and ensure Google best practices are followed for landing page, creative and ad-copies
Ensure accurate tracking and reporting of Google
Drive utilisation and testing of Google’s latest advertising solutions
Drive implementation of latest marketing automation technology for Google (pLTV bidding, audience integrations, attribution modeling, predictive budget allocations).
Performance analysis and budget recommendations
Leverage internal/external data and analytics to conceptualise, build and deliver effective campaigns through Google
Partner with engineering, IT and other departments to deliver the right message at the right time to the right customers for a frictionless experience
Lead and drive A/B, multivariate and other initiatives to optimize performance
3-5 years of solid hands-on digital user acquisition experience
Experience with Google Analytics and Data Studio is a major plus
Good understanding of Google Stack, including DCM, GTM and GA
Excellent understanding of ad-tracking and running ROI driven campaigns
Strong record of scaling user growth whilst managing acquisition cost
Programming knowledge/mindset is a plus
Official employment in accordance with the laws of Cyprus and the EU, including the registration of family members
Medical insurance for employees and family members
Corporate Mini Cooper CountryMan S for all relocated employees
Relocation package (visa, tickets, corporate flat for 1 month)
Сompany fitness center for employees and their spouses
English and Greek language classes
Kindergarten/school compensation program